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Experts Corner

CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights

Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.

Industry: Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Questions to Ask When Choosing a Customer Relationship Management Solution

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: "Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same. Selecting the right customer relationship management system can help your company streamline sales management, marketing, and customer service. That can ultimately grow revenue and give managers better oversight of the business. This whitepaper provides top CRM evaluation considerations by summarizing concepts from several sources. The process of choosing a CRM solution is distilled into three steps: Evaluating Company Needs/Goals, Evaluating Internal Resources, and Evaluating Vendors. By following this three-step approach, you can expect to find a CRM solution/vendor combination that best suits your company."

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

5 Ways Large Enterprises take Advantage of CRM Solutions

Author: By VendorGuru
Doc Type: White Paper
	Format: HTML

Abstract: "CRM technology does more than streamline customer service–it offers a 360-degree outlook on your business. No organization can benefit more from this panorama view than large enterprise. Customer Relationship Management promotes synergy across all front-office functions: Marketing, Sales & Distribution, and Support. Sharing information and analysis streamlines the sales cycle from start to finish–from prospect to satisfied customer, marketing campaign to sales revenue, business data to expanded market share. The signature benefits of Customer Relationship Management for large enterprises becomes clear as a business grows, making integration and agility more challenging. Multiple locations, a dispersed workforce, autonomous departments, and scattered databases can fragment any business operation. However, if a solid CRM strategy is in place, these various functions coordinate to maximize tangible and intangible profits. "

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

How Does The C2 eCitizen Solution Support And Increase Citizen Satisfaction?

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "The C2 eCitizen solution helps Government agencies “do more with less” in an ever increasing environment where citizens are demanding better service and more accurate information for their tax dollars. Agency management and elected officials must find ways to deliver and track the success of projects and citizen satisfaction through the use of tools and by leveraging technology. Learn how to leverage CRM for your government agency."

Industry: Government |

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

CRM Defining the Value of Customer Loyalty

Author: By C2 CRM
Doc Type: White Paper
	Format: HTML

Abstract: "Before we begin our discussion ask yourself this question: What does Customer Relationship Management (CRM) mean to me and what is its value? Thousands of companies have endeavored down this same path many successful and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly and not fully understood. This paper will provide some insights to consider about the value of CRM in defining customers, increasing loyalty and increasing profits."

CRM Function: CRM ROI |

CRM Methology: CRM Overviews |

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