| What is CR Marketing |
| Customer Relationship Marketing is a practice that encompasses
all marketing activities directed toward establishing, developing,
and maintaining successful customer relationships. The focus
of relationship marketing is on developing long-term relationships
and improving corporate performance through customer loyalty
and customer retention. |
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| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
Read more... | |
| Marketing Corner |
| Learn more about all the new trends in the marketing industry. Improve your organization's long-term profitability through customer loyalty and customer retention. Marketing Corner covers mainly search engine and email marketing, database marketing, relationship marketing, brand and direct marketing issues. |
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| Author: By Jon Jacobson, MD & Co-Founder |
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Doc Type:
Article
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| Pages: 4 |
Format: PDF |
Size: 0 kb |
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| Abstract: Lauded for its 360 degree view of the customer, CRM vendors have focused primarily on sales needs, leaving marketers in the lurch when it comes to functionality. Jon Jacobson, MD and co-founder of Global Vision, a software and consultancy company focusing on CRM and Relationship Marketing, speaks about new CRM trends that will be a boon for marketers. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Implementation | |
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| Abstract: It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Strategy | |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Soffront Software, Inc. |
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Doc Type: White Paper
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Format: HTML |
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