| What is PRM |
| Partner Relationship Management (PRM) is a business strategy
for developing and improving relations between companies and
their suppliers-channel partners. There are many CRM providers
that have incorporated PRM features in their software applications.
PRM can be also considered a component of customer relationship
management (CRM) that serves the relationships of channel partnerships. |
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| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
Read more... | |
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Featured Company
Pivotal offers customer-driven CRM solutions and over 10 years of expertise with over 1,800 customers. Pivotal enables companies to deliver a customer experience that sets them apart. Over the years, Pivotal has helped a range of companies manage sales, marketing, and customer services processes for optimal advantage, and maximum return on investment. They’ve helped companies such as Sharp Electronics, Centrex Homes, Farm Credit Services of America and Primera Blue Cross manage their sales, marketing and customer services processes to deliver a customer experience that sets them apart.
Learn more.
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| Author: By Pivotal |
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Doc Type: White Paper
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Format: PDF |
Size: 170 kb |
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| Abstract: Investment banks have been hit by the financial meltdown and ensuing credit crunch. They are now grappling with a drastically different landscape at the same time that they are coping with massive cuts in both staff and budgets. But even in a time of volatility and contraction, it’s possible for smart investment banks to take advantage of new areas of global opportunity, maximize the value and loyalty of their client base, and do more with less during economic uncertainty. The secret lies in the invaluable assets investment banks already have: their clients.
Download this FREE whitepaper from Pivotal to learn how investment banks can use CRM tools and client-centric strategies to thrive in times of market volatility.>>> |
| Topics:
eCRM | Partner Relationship Management | Business Intelligence | | | Industry:
Finance | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | |
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| Author: By NetSuite |
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Doc Type: White Paper
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Format: PDF |
Size: 47 kb |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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