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Turkcell Live On Epiphany CRM Solutions
Epiphany, Inc., a provider of customer relationship management (CRM) solutions for consumer-oriented businesses, announced that Turkcell, the provider of mobile communications in Turkey, has implemented Epiphany® CRM solutions. Turkcell is using Epiphany Campaign Management and Interaction Advisor solutions to improve relationship marketing across channels, reduce customer churn and help drive additional revenue per subscriber. HP Technology Solutions Group partnered with Turkcell and Epiphany to complete the implementation.
“As the leading mobile communications operator in Turkey, we needed a CRM solution that we could put in place quickly to help manage and enable our rapid expansion,” said Ruhi Doğusoy, Chief Operating Officer of Turkcell.
“As the leading mobile communications operator in Turkey, we needed a CRM solution that we could put in place quickly to help manage and enable our rapid expansion,” said Ruhi Doğusoy, Chief Operating Officer of Turkcell.
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“The Epiphany solution, together with HP Consulting, more than met that challenge, helping us address customer loyalty and drive new subscriber growth.”
With more than 24 million subscribers as of the first quarter of 2005, Turkcell provides high-quality wireless telephone services throughout Turkey. Turkcell has implemented Epiphany Campaign Management, Epiphany Campaign Management for E-mail and Epiphany Insight analytic solutions to drive better outbound marketing campaigns through SMS, call center and email channels.
Turkcell has also implemented Epiphany Interaction Advisor in their call centers and website to put churn prevention and customer loyalty programs in place to help maintain subscriber growth and generate additional revenues. Epiphany Interaction Advisor uses real-time analytics and business rules to deliver the optimal retention, loyalty, up-sell or cross-sell offer for each customer at the point of interaction.
Both outbound and inbound solutions were blended seamlessly together to ensure a continuous customer experience and to give salespeople and call center agents a full view of customer interactions.
“Communications companies are agressively dealing with strategic imperatives that are affecting their business operations,” said Resan Yuner, HP Technology Solutions Group. “Epiphany CRM Solutions provide a strategic solution to help address issues such as customer retention and loyalty, driving growth and improving the overall customer experience.”
“Epiphany solutions are well-suited to address the needs of the largest communications firms, such as reducing customer churn, ensuring consistent interactions across multiple channels and increasing revenue per user,” said Karen Richardson, CEO, Epiphany. “By augmenting their existing systems with Epiphany CRM solutions, Turkcell is able to generate new revenue and drive profitability through intelligent customer interactions.”
With more than 24 million subscribers as of the first quarter of 2005, Turkcell provides high-quality wireless telephone services throughout Turkey. Turkcell has implemented Epiphany Campaign Management, Epiphany Campaign Management for E-mail and Epiphany Insight analytic solutions to drive better outbound marketing campaigns through SMS, call center and email channels.
Turkcell has also implemented Epiphany Interaction Advisor in their call centers and website to put churn prevention and customer loyalty programs in place to help maintain subscriber growth and generate additional revenues. Epiphany Interaction Advisor uses real-time analytics and business rules to deliver the optimal retention, loyalty, up-sell or cross-sell offer for each customer at the point of interaction.
Both outbound and inbound solutions were blended seamlessly together to ensure a continuous customer experience and to give salespeople and call center agents a full view of customer interactions.
“Communications companies are agressively dealing with strategic imperatives that are affecting their business operations,” said Resan Yuner, HP Technology Solutions Group. “Epiphany CRM Solutions provide a strategic solution to help address issues such as customer retention and loyalty, driving growth and improving the overall customer experience.”
“Epiphany solutions are well-suited to address the needs of the largest communications firms, such as reducing customer churn, ensuring consistent interactions across multiple channels and increasing revenue per user,” said Karen Richardson, CEO, Epiphany. “By augmenting their existing systems with Epiphany CRM solutions, Turkcell is able to generate new revenue and drive profitability through intelligent customer interactions.”
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