| Editorial |
 Mastering the Customer Experience
Focusing on the customer is not something new. Customer Relationship Management theories embraced in the 1990’s hold true today — the operational, collaborative and analytical aspects of the ‘CRM Ecosystem’1 still need to be adopted and adhered to.
Read more... | |
| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
Read more... | |
|
|
|
CRM Today presents the new glossary of terms related to the new Customer Economy, including the topics of Customer Relationship Management & Marketing, Data Mining, Supply Chain, Business Intelligence and Call Centers.
We are always interested in receiving your suggestions for terms and definitions that should be included in the CRM Glossary. Please click here to request or suggest a new term for inclusion.
Please type in the term you are looking for in the box below or browse our alphabetical glossary that follows:
IMPORTANT NOTE: The information on CRM Glossary is copyrighted
and the copyright is strictly enforced. None of the terms and definitions on
this glossary may be reproduced or redistributed in any form without prior written
permission from CRM Today.
|
|
 |
|
|
|
by Document Type
Get the latest news and developments on key CRM industry topics delivered straight to your inbox.
