| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Books | Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks
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| |  | | By Joe Stanhope,Vice President, Platform Strategy, Alterian | |  | | | Focusing on the customer is not something new. Customer Relationship Management theories embraced in the 1990’s hold true today — the operational, collaborative and analytical aspects of the ‘CRM Ecosystem’1 still need to be adopted and adhered to.(read more) | | 02 January 2009 |
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| | | | By Yolanda Noble, Chief Executive, CMM Group | |  | | | M&A has been greatly boosted by the private equity financing route, last year setting new records. Now that a credit crisis is upon us, however, most of the expert commentators are predicting not so much a downturn in medium-sized company M&A, but rather a switch to more trade buyouts, along with somewhat more sensible pricing.(read more) | | 10 December 2008 |
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| | | | By Joe Stanhope,Vice President, Platform Strategy, Alterian | | | | | | Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.(read more) | | 18 November 2008 |
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| | | | By Kate Leggett, Director e-Service Product Strategy, KANA | |  | | | Corporations must embrace community generated content. Your customers and prospects are talking about you right now. Think of examples such as Amazon, Netflix and Yelp where consumers are not shy at voicing their opinions on products and services. You need to be part of this conversation. If you are not, you won’t understand what your customers say about you.(read more) | | 15 October 2008 |
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| | | | By Jason McNamara, CMO, Alterian | |  | | | I know that everyone has their favorite CRM joke to tell at parties already at this point. But to be fair, CRM did give the IT department an agenda and lots of work building all those databases. Wait a minute I thought CRM was supposed to deliver a single customer database? (read more) | | 02 September 2008 |
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