| What is eCRM |
| E-CRM is not just customer service, self-service web applications,
sales force automation tools or the analysis of customers' purchasing
behaviors on the internet. E-CRM is all of these initiatives
working together to enable an organization to more effectively
respond to its customers' needs and to market to them on a one-to-one
basis. |
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| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Author: By Pivotal |
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Doc Type: White Paper
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Format: PDF |
Size: 170 kb |
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| Abstract: Investment banks have been hit by the financial meltdown and ensuing credit crunch. They are now grappling with a drastically different landscape at the same time that they are coping with massive cuts in both staff and budgets. But even in a time of volatility and contraction, it’s possible for smart investment banks to take advantage of new areas of global opportunity, maximize the value and loyalty of their client base, and do more with less during economic uncertainty. The secret lies in the invaluable assets investment banks already have: their clients.
Download this FREE whitepaper from Pivotal to learn how investment banks can use CRM tools and client-centric strategies to thrive in times of market volatility.>>> |
| Topics:
eCRM | Partner Relationship Management | Business Intelligence | | | Industry:
Finance | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | |
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| Abstract: With ad budgets shrinking at most major companies, sales professionals have discovered ways to squeeze more qualified leads from each advertising dollar. At the same time, sales agents often wrestle with the challenge of managing new leads generated from online ads and direct marketing pitches. Today's most successful sales teams leverage the power of CRM systems to eliminate bottlenecks while closing sales cycles.
How CRM Helps You Market to Your Buyers documents five specific ways that smart marketing professionals leverage CRM applications to generate better leads while closing more sales. With case studies from two growing sales teams, the white paper illustrates how innovations in database technology lead to the kind of powerful customer service that generates revenue. |
| Topics:
eCRM | Sales Force Automation | eBusiness | | | Industry:
Finance | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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