| What is e-Business |
It's simply taking advantage of web and internet technology
to streamline, distribute and further enable your traditional
business processes and functions. While e-business can be complex
and costly to implement, most successful implementations have
seen a dramatic reduction in the cost per business transaction.
The Internet changes everything from the way businesses serve
their customers, to the way they work with suppliers and service
providers. Some businesses sell nothing over the Internet, but
are becoming e-businesses by using Internet technologies for
internal business purposes. |
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| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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Comergent delivers a complete range of powerful eBusiness software solutions for B2B, B2C, B2B2C and B2Everyone that improves the efficiency and effectiveness of the selling processes—from inquiry to cash—in 120 days or less.
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| Abstract: With ad budgets shrinking at most major companies, sales professionals have discovered ways to squeeze more qualified leads from each advertising dollar. At the same time, sales agents often wrestle with the challenge of managing new leads generated from online ads and direct marketing pitches. Today's most successful sales teams leverage the power of CRM systems to eliminate bottlenecks while closing sales cycles.
How CRM Helps You Market to Your Buyers documents five specific ways that smart marketing professionals leverage CRM applications to generate better leads while closing more sales. With case studies from two growing sales teams, the white paper illustrates how innovations in database technology lead to the kind of powerful customer service that generates revenue. |
| Topics:
eCRM | Sales Force Automation | eBusiness | | | Industry:
Finance | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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| Author: By Richard Barrington |
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Doc Type: White Paper
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Format: HTML |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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