| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Abstract: Business Process Management or BPM is the practice of improving the efficiency and effectiveness of any organization by automating the organization's business processes.
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| Author: By Sharma Sonia, N/A |
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Doc Type: Presentation
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| Pages: 17 | Format: PDF |
Size: 539 kb |
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| Abstract: We will discuss CCRM here ,or Collaborative Customer Relationship Management, with an emphasis on “C”which is equal to PRM or “Partner Relationship Management” In order for a company to meet the standards set by multi-channel savvy customer , the complex demand chain involving not just the products and services offered by the company , but the suppliers, vendors , partners, and employees must be involved to keep that customer close. |
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Partner Relationship Management | |
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| Abstract: This presentation focuses on what it takes to develop cost-effective and long-lasting customer retention.
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| Industry:
Finance | |
| CRM Function:
Customer Retention |
| CRM Methology:
CRM Strategy | |
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| Abstract: This presentation goes from tactics to strategy as it focuses on how to succesfully leverage true value from your data analysis processes to increase customer profitability and CRM.
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| Topics:
Customer Analytics | | | CRM Function:
Customer Profitability | |
| CRM Methology:
CRM Strategy | |
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