| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Abstract: Are you unsure if your business is right for a CRM implementation? Have you heard about all of the
failed projects by other companies? The reason for success and failure is not based solely on the CRM
technology, rather multiple facets including the technology, implementation and the change to business
processes.
Based on experience with hundreds of implementations, this white paper guides you through the best
practices learned from working with companies in a range of sizes, in a variety of industries.
It introduces the common factors in successful implementations: the three keys to CRM planning
and describes how each contributes to CRM success. |
| Topics:
Customer Service | |
| CRM Methology:
CRM Implementation | |
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| Abstract: With ad budgets shrinking at most major companies, sales professionals have discovered ways to squeeze more qualified leads from each advertising dollar. At the same time, sales agents often wrestle with the challenge of managing new leads generated from online ads and direct marketing pitches. Today's most successful sales teams leverage the power of CRM systems to eliminate bottlenecks while closing sales cycles.
How CRM Helps You Market to Your Buyers documents five specific ways that smart marketing professionals leverage CRM applications to generate better leads while closing more sales. With case studies from two growing sales teams, the white paper illustrates how innovations in database technology lead to the kind of powerful customer service that generates revenue. |
| Topics:
eCRM | Sales Force Automation | eBusiness | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition |
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