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Experts Corner

CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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Highlights

Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Marking campaign tracking and reporting
Contract tracking/management
Call center tracking and reporting
Sales pipeline forecasting/analysis

2. What industry are you in?

3. How many employees will work with this system?

4. What is your Zip/Postal Code?

How CRM Helps You Market to Your Buyers

Author: By vendorguru
Company: VendorGuru
Doc Type: White Paper Article
	Format: HTML
Industry: Government

Abstract: With ad budgets shrinking at most major companies, sales professionals have discovered ways to squeeze more qualified leads from each advertising dollar. At the same time, sales agents often wrestle with the challenge of managing new leads generated from online ads and direct marketing pitches. Today's most successful sales teams leverage the power of CRM systems to eliminate bottlenecks while closing sales cycles. How CRM Helps You Market to Your Buyers documents five specific ways that smart marketing professionals leverage CRM applications to generate better leads while closing more sales. With case studies from two growing sales teams, the white paper illustrates how innovations in database technology lead to the kind of powerful customer service that generates revenue.

Topics: eCRM | Sales Force Automation | eBusiness |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Six Ways CRM Software Earns Loyal Customers

Author: By Joe Taylor Jr.
Company: VendorGuru
Doc Type: White Paper Research Report
	Format: HTML
Industry: Government

Abstract: As online sales, telephone call centers, and retail storefronts converge in the mind of the typical consumer, companies must find ways to make every customer contact count. Download this free VendorGuru white paper and discover how savvy businesses leverage the knowledge from their CRM solutions to create unforgettable customer experiences.

Topics: eCRM |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews | CRM Definition

Hard Lessons from CRM Experience: Six Mistakes to Avoid

Author: By Richard Barrington
Company: VendorGuru
Doc Type: White Paper
	Format: HTML
Industry: Government

Abstract: Companies evaluating CRM systems can benefit from the lessons learned by previous CRM buyers. A little knowledge about some common mistakes with CRM applications can save companies the expense and the embarrassment of repeating those mistakes. Download this free white paper to learn about these pitfalls and how to avoid them.

Topics: eCRM |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

CRM Portals: Get Information to the People who need it the Most

Company: Soffront Software
Doc Type: White Paper
	Format: HTML
Industry: Government

Abstract: Learn how CRM portals can add value to your business by delivering information to the people who need it the most: Customers, Partners & Employees. This whitepaper gives a basic definition of a Portal, as well as the ke characteristics of CRM portals. Fill out the questions on the right to learn more and find out about Soffront CRM>>>

Topics: Knowledge Management | Partner Relationship Management | Customer Service |

CRM Function: CRM ROI |

CRM Methology: CRM Implementation | CRM Definition

The Marketing VP's Guide to Achieving Results with Marketing Automation

Author: By Pivotal
Doc Type: White Paper
	Format: HTML
Industry: Government

Abstract: Learn how to get your customers to listen by reaching them effectively. See how to leverage all your data collected to develop a complete picture of your customers. And execute on this information through a thought out marketing campaign with fewer resources and smaller budgets than ever before. This whitepaper walks you through all the steps to make you achieve results. >>>

Topics: Customer Analytics | Relationship Marketing | Customer Service |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Overviews |

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