| What is Call Center |
| A call center is a central place or network of places
where customer and other telephone calls are handled by an
enterprise. Typically, a call center has the ability to handle
a considerable volume of calls at the same time, to screen
calls and forward them to someone qualified to handle them,
and to log calls.
Call Centers are used by mail-order catalog organizations,
telemarketing companies, computer product help desks, and
any large enterprise that uses the telephone to sell or service
products and services. |
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| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Author: By Srivalsan K Pillai |
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Doc Type: White Paper
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| Pages: 7 |
Format: PDF |
Size: 128 kb |
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| Abstract: Copious amounts of data are captured in CRMs daily. This data is typically analysed to determine the top 10 reasons for customers contacting the organization for help. The analysis becomes the basis for corrective action to minimize customer problems and for training to enhance customer experience. |
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Call Centers | |
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| Author: By Microsoft |
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Doc Type: White Paper
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Format: HTML |
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| Author: By SAP America, Inc. |
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Doc Type: White Paper
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Format: HTML |
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