| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
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| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Author: By Pivotal |
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Doc Type: White Paper
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Format: PDF |
Size: 170 kb |
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| Abstract: Investment banks have been hit by the financial meltdown and ensuing credit crunch. They are now grappling with a drastically different landscape at the same time that they are coping with massive cuts in both staff and budgets. But even in a time of volatility and contraction, it’s possible for smart investment banks to take advantage of new areas of global opportunity, maximize the value and loyalty of their client base, and do more with less during economic uncertainty. The secret lies in the invaluable assets investment banks already have: their clients.
Download this FREE whitepaper from Pivotal to learn how investment banks can use CRM tools and client-centric strategies to thrive in times of market volatility.>>> |
| Topics:
eCRM | Partner Relationship Management | Business Intelligence | | | Industry:
Finance | |
| CRM Function:
CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention |
| CRM Methology:
CRM Strategy | |
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| Author: By Sheryl Kingstone |
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Doc Type: White Paper
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| Pages: 16 |
Format: PDF |
Size: 924 kb |
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| Abstract: In order to gain and retain customers, small and mid-sized businesses (SMBs) need to provide an ongoing, positive, and consistent customer experience. Information silos—in which the customer experience is not consistent or fully integrated—can lead to customer frustration and, as a result, decreased revenue. To maximize productivity, information silos need to be eliminated.
Download this FREE whitepaper from NetSuite to learn how integrated information can increase your business’ customer satisfaction.>>> |
| Topics:
Customer Analytics | Business Intelligence | Customer Service | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
CRM ROI | Customer Profitability | |
| CRM Methology:
CRM Strategy | |
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| Author: By Soffront, Inc. |
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Doc Type: White Paper
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Format: HTML |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Author: By SAP America, Inc. |
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Doc Type: White Paper
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Format: HTML |
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